The Intangibles of Cool

Monday, April 09, 2018

An uber-hip tech scene rises from Utah’s Silicon Slopes.

More than 14,000 tech and entrepreneurial leaders gathered in late January 2018 in what many boasted is the coolest spot on earth for technology and innovation:

The Valley.

Not Silicon Valley, but the Wasatch Valley, scene of the Silicon Slopes Tech Summit, which, in only its second year, drew a throng so large that Summiteers — tatted, bearded, bro’ bumping, and in every known shade and make of Nikes — spilled from a cavernous ballroom and into backup halls at the Salt Palace in Salt Lake City, Utah.

Yes, Utah. 

In a handful of years, the state has gone from tech contender to tech supernova, with no fewer than five home-grown startups at the head of the IPO pipeline. Qualtrics (experience management) and Domo (business management) both are valued north of $2 billion. InsideSales (sales acceleration), Pluralsight (tech training) and Vivint (smart home technology) are certified unicorns, with valuations of at least $1 billion. 

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